What’s Your Brand?
BrandingWhat was once a buzzword for consumer perception is now an industry dedicated to creating positive impressions of your company. If you don’t consciously create a brand, one will be created for you by the people who use your product, and you may or may not like it.Mark identified the four key components of the Disney brand, and said that any story could fit into the Disney brand if it had these four components:
- A good positive message
- No bad language
- No sexual innuendo
- No bone-crunching violence
It’s brilliant. Define your brand and stick to it. It then becomes your measuring stick for any property presented to you. If it fits the brand, you consider your options. If it doesn’t, you turn it down. Simple as that.
Have you identified your brand, or is the public identifying it for you? Who’s really in control? You or your viewer?
