“Fireproof” Fun & PR Lessons
The Fireproof blog has some great BTS (behind-the-scenes) information and pictures posted. You can even catch a look at one of the early poster designs. It may not be the finished product, but gives you an idea of the design concept.
One entry I particularly enjoyed was the April 18th video showing part of the recording session for the score. Sherwood Baptist’s music pastor Mark Willard is overseeing the music for this film, as he did for Flywheel and Facing the Giants.
Speaking of music, attendees at the recent Gospel Music Association’s Music Week were treated to an “impromptu” screening of the film’s rough cut, as part of several events sponsored by Sherwood Baptist that week. A key part of the success of Facing the Giants was rallying grassroots support for the movie. What better place to start than at the Christian music industry’s big annual showcase?
While other films have benefitted from creating controversy, Sherwood Baptist has benefitted from telling a good story and getting people involved because they like what’s happening. What a concept! It’s a refreshing approach.
Will Fireproof have the box office and DVD success of Facing the Giants? Can the team get people to rally around their story of marriage in mortal danger? Is Sherwood Baptist building a library of films that improve with each release? Time will tell, but it’s a great lesson to study.













Completely off topic, I know, but for anyone who wants to win a free DVD of I Am Legend, play the “I Am Legend/Gospel of Jesus Christ compare/contrast”-game here.
Grace and Peace,
Raffi Shahinian
Parables of a Prodigal World
May 6th, 2008 at 2:47 pm
I really enjoyed that post about the scoring session, too. I have always had an interest in music. I like Classical and Soundtrack music the best. You need more God given intelligence to do that kind of music. Plus I think that kind of music is more pleasing to God.
Just my $.02 worth.
Speaking of soundtracks, there is this really great one that was made with all digital instruments. It’s amazing. It was made by a Christian young men named Ben Botkin. You can listen to some samples here:
http://firstpacificmedia.com/store/index.php?main_page=product_
info&cPath=2&products_id=20
May 6th, 2008 at 5:17 pm
I second Shad’s suggestion — We also love Benjamin Botkin’s music!
May 12th, 2008 at 10:27 pm