“Fireproof” Fun & PR Lessons

The Fireproof blog has some great BTS (behind-the-scenes) information and pictures posted. You can even catch a look at one of the early poster designs. It may not be the finished product, but gives you an idea of the design concept.

One entry I particularly enjoyed was the April 18th video showing part of the recording session for the score. Sherwood Baptist’s music pastor Mark Willard is overseeing the music for this film, as he did for Flywheel and Facing the Giants.

Speaking of music, attendees at the recent Gospel Music Association’s Music Week were treated to an “impromptu” screening of the film’s rough cut, as part of several events sponsored by Sherwood Baptist that week. A key part of the success of Facing the Giants was rallying grassroots support for the movie. What better place to start than at the Christian music industry’s big annual showcase?

While other films have benefitted from creating controversy, Sherwood Baptist has benefitted from telling a good story and getting people involved because they like what’s happening. What a concept! It’s a refreshing approach.

Will Fireproof have the box office and DVD success of Facing the Giants? Can the team get people to rally around their story of marriage in mortal danger? Is Sherwood Baptist building a library of films that improve with each release? Time will tell, but it’s a great lesson to study.

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This entry was posted on Monday, May 5th, 2008 at 5:11 pm and is filed under Movie News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

5 Responses to ““Fireproof” Fun & PR Lessons”

  1. Raffi Shahinian says:

    Completely off topic, I know, but for anyone who wants to win a free DVD of I Am Legend, play the “I Am Legend/Gospel of Jesus Christ compare/contrast”-game here.

    Grace and Peace,
    Raffi Shahinian
    Parables of a Prodigal World

  2. ShadE. says:

    I really enjoyed that post about the scoring session, too. I have always had an interest in music. I like Classical and Soundtrack music the best. You need more God given intelligence to do that kind of music. Plus I think that kind of music is more pleasing to God.

    Just my $.02 worth.

    Speaking of soundtracks, there is this really great one that was made with all digital instruments. It’s amazing. It was made by a Christian young men named Ben Botkin. You can listen to some samples here:

    http://firstpacificmedia.com/store/index.php?main_page=product_
    info&cPath=2&products_id=20

  3. Ruthanne says:

    I second Shad’s suggestion — We also love Benjamin Botkin’s music!

  4. BJ Davis says:

    I had the wonderful blessing of getting to work with Mark Willard (the composer) and Alex Kendrick as the orchestrator and conductor of the Fireproof Score. First let me say that both of these men and all of the team that I met with were extremely gracious Christian people who has a heart to reach people for the Kingdom through movies. This is an exciting time for Christians involved in filmmaking and I believe that we can make our voice heard even louder in the secular medium as well. Hopefully, everyone will support this movie as well as the many other great faith based movies being developed and created now.

  5. vic says:

    Does anyone know if there is a soundtrack to the movie available for purchase anywhere? teh music was great… I want more!
    thanks

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