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Are You My [Facebook] Friend?

A recent survey indicates that a huge number of women between ages 18 and 34 sign onto Facebook first thing in the morning to find out what their friends are doing. (or have done in the last 8 hours)
If you’re my friend, you can find out what I read, if I watched TV, what I [...]

Stuck in a Film Echo Chamber?

I was doing some research for a workshop I’m presenting at the Gideon Media Arts Conference & Film Festival this weekend and ran across an interesting concept. I think it came from Bob Hutchins and Greg Stielstra’s book Faith Based Marketing.
They caution their readers to make sure they’re not in an echo chamber. Technically, that’s [...]

ChristianMoviePreviews Goes Live!

Where can you find previews of your favorite Christian films? What about movies that are yet to be released on DVD? A new website called ChristianMoviePreviews.com just went live and offers movie previews, clips and promotional videos for your favorite films.
Users can stream content straight to their personal computers, networks, or [...]

Extreme Makeover Home Edition Gets The Blind Side

If like me, watching Extreme Makeover Home Edition on Sunday evenings both encourages you with the generosity of ordinary citizens and provides a good excuse to cry, you’ll definitely want to tune in Sunday, May 16.Joining Ty Pennington and his crew on the bus will be NFL player Michael Oher and his adoptive family Sean and Leigh [...]

Christians on “The Bachelor”

If you’re a fan of the ABC TV reality series The Bachelor, then you probably know the name Tenley Molzahn. A committed Christian, Tenley is one of the finalists for this season’s Bachelor.
This Tuesday you can catch Tenley on The Bonnie Hunt Show and Wednesday on The Ellen DeGeneres Show. If you watch The Bachelor, [...]

Filmmakers Stage Rescue of Haitian Orphans

80 children from God’s Littlest Angels Orphanage in Haiti will be united with their new parents in Miami, Florida, this evening (Thursday, January 21).
Filmmakers Kevin and Bobby Downes (The Moment After 1 & 2, Mercy Streets), whose latest film Like Dandelion Dust had several scenes set in Haiti, worked with the orphanage director to arrange flights to get [...]

Commercial Video Contest Announced

From our friends at Christian Contest:  Enter the Christian Contest video contest.
The criterion is to make an appropriate video commercial to help promote Christian Contest.
Upload the video to your YouTube or Tangle account and send the link to info@christiancontest.com and put Video Entry in the subject line. Videos can be a straight up commercial, a comedy, action, [...]

Global Warming Brings Snow to Texas

This morning my hometown, Houston, Texas, woke up to snow. Not just little flakes floating lazily through the air, but what could end up as a 5-inch accumulation. For those of you living near frozen tundra, that may seem inconsequential. For a city that’s 45 miles from the Gulf of Mexico, it might as well [...]

Oprah Says Goodbye – Two Years Early

I think it’s important to give notice when you leave a job. When I left my previous job to come to ChristianCinema.com, I gave my employers there 30 days’ notice. Our pastor recently left our church; he gave 60 days’ notice.
Oprah, the queen of daytime television, has us all beat. She gave 18 months’ notice [...]

Faith-Based Marketing: Pick It Up, Don’t Put It Down

If you have any reason to reach customers in the Christian market (bookstore owner, website operator, pastor, leader of a non-profit organization, etc.), you should have a well-worn, oft-read copy of Faith-Based Marketing in your library. But don’t put it on a shelf. Keep it on your desk because you’ll go back to it again [...]

Faith-Based Marketing from the Experts

With 30+ years of marketing experience between them, Greg Stielstra and Bob Hutchins know the Christian audience. They know it’s not a huge analogous blob just waiting for the next Passion of the Christ film to appear in theaters. Their experience in music, film, and book marketing helped them understand the many facets of the [...]

How Much Do Christian Reviewers Affect the Box Office?

How do you decide what films to see? Do the opinions of a reviewer honestly sway your decision about whether or not to attend a film? What if that reviewer is a Christian?
I’ve  had the opportunity to attend press junkets for several films in the last year. [A junket is a combination of screening and [...]

Marketing by Protest

Catholic News Agency broke a story about video game giant Electronic Arts (EA) funding a publicity stunt: Marketing by protest. There are several examples (The DaVinci Code, The Last Temptation of Christ) of films whose box office was increased by the amount of negative publicity generated by protests from Christian groups, so a viral marketing [...]

Social Media Dead? Not at the Gideon

I’ve read several posts lately about social networking coming to an end. People are addicted to Facebook, they Twitter 24 hours a day, and they can’t seem to come out of their MySpace. So others reading that are immediately predicting an end to social media networks. I say “Not so fast.”
Businesses are just now coming [...]

Does Source Taint Money?

Last year the Christian Children’s Fund (CCF) turned down a significant donation of funds from a gamers’ convention called “GenCon.” Every year at this event, an auction is held and the proceeds donated to charity. The auction raised more than $17,000, and CCF was the selected charity. They were chosen because this charity was a [...]

Reality TV: We’re Running Out of Ideas

BLTv, a Variety blog, reports on a meeting of the Hollywood Radio and Television Society with a group of top reality-TV producers on Wednesday. During the meeting a key point emerged. Ten years into the lifespan of reality TV on U.S. television, producers may be out of ideas.
Citing such trends as bringing Who Wants to [...]

Shocking the Audience

If you follow entertainment news at all, you’ve probably heard the story of Susan Boyle, a 47-year-old woman from Scotland who wowed the audience, judges, and the world with her performance on Britain’s Got Talent. Coming out onto stage, the audience took one look at Susan’s appearance and dismissed her as someone who couldn’t possibly [...]

“Sue Thomas: F.B.Eye” Returns to Television

A few years ago when PAX television was picking up original television series, it had a show called “Sue Thomas: F.B.Eye.” It was an original twist on the many crime procedural shows that now dominate nighttime television. Animal Planet has picked up the series and will show the pilot episodes tonight (April 6). The main [...]

A Creator Creates Again

When Phil Vischer and Mike Nawrocki conceived of VeggieTales, it was a fairly radical departure for children’s animation. Talking and singing vegetables telling updated Bible stories? We all know kids don’t like to eat vegetables, but will they enjoy watching them singing silly songs (“Where is My Hairbrush?”) and answering viewer letters?
Kids loved it. Adults [...]

24: Redemption of Kiefer Sutherland

I recorded “24: Redemption” Sunday evening and watched the movie in its entirety last night. That show introduced some new techniques in television production, and in the movie, they were all used with great flair. (However, there was one spot when star Kiefer Sutherland glanced directly into the camera, and it felt very unsettling and [...]