Comments on: After the Flood http://christianmovienews.com/after-the-flood/ An ongoing dialogue about faith and film. Sat, 22 Nov 2008 18:58:43 +0000 http://wordpress.org/?v=2.2 By: rt http://christianmovienews.com/after-the-flood/#comment-84 rt Thu, 28 Jun 2007 00:54:08 +0000 http://christianmovienews.com/after-the-flood/#comment-84 Someone mentoined the reason the film may not be killing it in the box office like they really hoped was because they cast a less than well known lead. Think if they cast Will Ferrell or John Heder...now people would have flocked to that show.. Someone mentoined the reason the film may not be killing it in the box office like they really hoped was because they cast a less than well known lead. Think if they cast Will Ferrell or John Heder…now people would have flocked to that show..

]]> By: Jared Geesey http://christianmovienews.com/after-the-flood/#comment-81 Jared Geesey Tue, 26 Jun 2007 21:38:45 +0000 http://christianmovienews.com/after-the-flood/#comment-81 Part of the problem with looking at the Christian audience as one big niche is that it is actually quite diverse. This movie is a perfect example: The director is Catholic, Christianity Today loved it (3.5 out of 4 stars), and the American Family Association doesn't like it. In this case I'm pretty sure that is more of the issue than director/producer's personal faith. As for the faith-based initiatives by the studios, for the most part they ARE hiring Christian producers to make the films and then the studio will handle distribution. That is exactly what FoxFaith IS doing, not just claiming. I hope they are able to get the word out about that more clearly. Just because a Christian produces/directs a film does not mean it will be accepted by a wide Christian audience. (It definitely can be a key starting place though!) In then end, no amount of marketing can really make up for a bad script/storyline, regardless of who's behind it. Part of the problem with looking at the Christian audience as one big niche is that it is actually quite diverse. This movie is a perfect example: The director is Catholic, Christianity Today loved it (3.5 out of 4 stars), and the American Family Association doesn’t like it. In this case I’m pretty sure that is more of the issue than director/producer’s personal faith.

As for the faith-based initiatives by the studios, for the most part they ARE hiring Christian producers to make the films and then the studio will handle distribution. That is exactly what FoxFaith IS doing, not just claiming. I hope they are able to get the word out about that more clearly.

Just because a Christian produces/directs a film does not mean it will be accepted by a wide Christian audience. (It definitely can be a key starting place though!) In then end, no amount of marketing can really make up for a bad script/storyline, regardless of who’s behind it.

]]> By: rt http://christianmovienews.com/after-the-flood/#comment-79 rt Mon, 25 Jun 2007 19:54:14 +0000 http://christianmovienews.com/after-the-flood/#comment-79 I think this just again proves that Hollywood doesn't really understand Christianity or the Christian audience. I was interviewed by a New York Reported back when Fox anounced it's new faith based division and I remember telling them that the problem will be that unless Christians are actually producing the films-then they will be very dissapointed with the financial results (lack thereof)...because this Christian audience they are banking on, is not completely stupid. From a marketing and production standpoint it takes one to know one...and I think Hollywood still doesn't quite understand this audience. I believe they would make more money off Christians (which is what they are trying to do) if they outsourced their faith based productions to Christian producers..and just purely distributed (Which I think is what Fox Faith claims they do) I think this just again proves that Hollywood doesn’t really understand Christianity or the Christian audience. I was interviewed by a New York Reported back when Fox anounced it’s new faith based division and I remember telling them that the problem will be that unless Christians are actually producing the films-then they will be very dissapointed with the financial results (lack thereof)…because this Christian audience they are banking on, is not completely stupid.

From a marketing and production standpoint it takes one to know one…and I think Hollywood still doesn’t quite understand this audience. I believe they would make more money off Christians (which is what they are trying to do) if they outsourced their faith based productions to Christian producers..and just purely distributed (Which I think is what Fox Faith claims they do)

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